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HongKongPhone

Competing products and benchmarked product functions. At this stage, Xiaobai has summarized the growth ideas and specific methods of competing products through further research and analysis. e. Step : Find the driving force for growth Formulate North Star Indicators: When Xiaobai joined the company, the goal for this product was to reach an average of , orders per day by the end of However, Xiaobai was not in a hurry to set this goal as a North Star indicator. Xiaobai first understood the significance of the goal and how to estimate it by reading the department's annual plan, communicating with leaders, and taking inventory. After Xiaobai's own understanding and recalculation, he judged that the goal setting was reasonable. Finally, the goal is set as the North Star indicator for the






product. Xiaobai specifically reminds readers that if they find that the product goals they are responsible for are not related to the department's larger goals, they should pay special attention. It is very likely that the Hong Kong Phone Number  product goals are set incorrectly. Build a growth model & find focus areas: Based on the company's transaction process, Xiaobai drew the core customer conversion path: C-side users place orders, B-side customers confirm orders, select services, use services, and service experience. The formula of the growth model is: average daily order volume = total order size  proportion of orders from different rows  service display rate





service order rate service completion rate. Based on the above summary, Xiaobai summarized and analyzed the existing data, and also supplemented the contract performance experience data of relevant three-party transportation capacity. (The case is relatively simple and the following data are fictitious, please note that readers) Conclusion: Through data analysis, Xiaobai found that first of all, the exposure rate of this service product in the three industries is very low. The main reason is that the service product currently requires merchants to sign separate contracts, and the current signing rate is low. Xiaobai needs to solve the problem. Contract signing rate or use other methods to solve the problem of service exposure. For example: you can purchase and use it without signing a