Here at AdRoll we have explicit opt-in checkboxes

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Adding Google’s reCAPTCHA to remove bot traffic and make sure your opt-in forms won’t be compromised.  to our email capture form, ensuring users provide affirmative consent. Design an Opt-In Verification Email Opt-in verification emails are essentially confirmation emails where subscribers have to click on a link to say, “Yes! I signed up for this ” These confirmed opt-ins allow you to filter out incorrect or invalid email addresses, signal to internet service providers (ISP) that you’re a valid sender, and boost your sender reputation.

Your opt-in verification email can be as simple as this. Send Welcome Emails New Chinese Overseas Canada Number Data subscribers are the best subscribers — well, sort of. When shoppers sign up for your emails, that’s when their engagement and interest in your brand are at their max. The best way to make the most out of their attention? By designing awesome welcome emails.




(Or, even better, an entire onboarding email sequence.) Studies have found that welcome emails see incredibly high engagement rates — we’re talking over 85% open rates and 25% click-through rates, which will have a massive impact on your sender reputation. In your welcome emails, consider: Thanking shoppers for subscribing Reiterating how you’ll treat their personal information (or link them to a page for more)