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Easy job interviews related to high awareness of candidates, high efficiency of recruitment, expanding the group of customers and contractors and greater trust in the brand. Does the division of branding make sense? Internal employer branding itself is a relatively new phenomenon. Some experts in the HR industry argue that the division into the company's image inside and outside is not enough. We have already touched on this topic in the article "Employer branding and recruitment marketing" . In addition, sometimes it is difficult to define what the "inside" of the company is.
Where employer branding is supposed to go . Theoretically, it's obvious - it's about employees. In practice, however, this is not the only group interested in the company's image. Others are: former employees, shareholders, contractors, management. Internal employer photo editor branding These are just a few examples, and depending on the specifics of the company, there may be more of these groups. Each of them could receive a different internal employer branding, which would require the creation of several narratives. In companies with a diverse range of activities.
Even among individual groups of employees, employer branding could be diverse. All of this shows how complex the term you are dealing with is. It is definitely worth introducing employer branding to the company's marketing activities as soon as possible, but you do not have to stick to rigid divisions and one image. Internal employer branding - quotes Richard Branson said that “Customers are not the most important thing. Employees are the most important. And this is the perfect motto of internal employer branding. The author of these words continues.
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發表於 2023-11-19 14:26:41