Marketers can also learn which customers

FristDatabase

UGC images and videos of users applying the product to their real lives – alongside a testimonial – will encourage email recipients to buy again.  are abandoning their carts before completing purchases so they can be sent an abandoned cart email encouraging them to fulfill the order. Giving the products – and the brand as a whole – a human face and personality will help to improve sales from email marketing. Content communities AsSeenOnMe Content Communities User-Generated Content Image Source Jumping off from retargeting


shoppers, another way that user-generated content can benefit brands and the bottom line is by building content communities. It is no longer enough to sell products and services to customers. Brands don’t exist in a vacuum – they belong to a larger Frist Database community of followers, fans, employees, and customers. Building a community online will make sourcing UGC a more streamlined process—your subscribers will know the kind of content you are looking for and create it accordingly. This makes creating UGC-powered newsletters easier while also welcoming sales prospects.





By sourcing community content, you share with your clients the products that are already in demand—this allows you to tap into the feeling of FOMO or fear of missing out. With community content, marketers essentially tell customers that certain products are selling fast – they do this by showcasing customers using those products. Instead of looking at what customers have yet to buy to get them to purchase items, you list out what is already being bought and tell people why they should buy it. This can only be possible if brands have a community to tap into that will help them capitalize on the feeling of FOMO.