Characteristics of customer groups by brand NIO User Culture Ultimate Service Most of them are petty bourgeoisie whitecollar workers first and secondtier cities and financial investors and they often use Taobao and JDcom Xiaopeng Friend CultureEntertainment Youth Young funloving entertainment short videos games live broadcasts social networking loves traveling and often uses Pinduoduo and Tmall Tesla Leading in Innovation Intelligent Technology First and secondtier whitecollar workers mostly female car owners western style mainly born in the s outstanding pursuit of quality of
life high academic qualifications pursuit low entertainment activity BM Leads commonly used Tmall Ideal family culturecomfortable home pragmatic and conservative dad sports fan banking and insurance stable type BYD Guochao CultureExcellent Value for Money currently has the highest market share Brands such as Euler Wuling Chery Changan and Xiaopeng have obvious female trend characteristics New energy car owners have a certain degree of loyalty to the car brands they buy If we want to build an aggregation platform we will operate it by divided customer groups For the operation
scenario of divided customer groups we can do the following Differentiation of scene operations Compared with gasoline vehicles the new energy customer group accounts for a higher proportion of hobbies and they are more interested in selfdriving travelcamping extreme sports pets and health care In terms of the functional service design of the product we analyzed and extracted the following differences from the car owner scenarios which mainly include the four major scenarios of car service content merchandise and social networking Differentiation of car services and modification services has increased In.
發表於 2024-3-13 17:00:22
