Google may use these search themes to better refine their Performance

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campaigns–but that’s still very lacking to the rest of Google Ad’s targeting options. Especially for most of us who are used to running search campaigns with robust keyword targeting options–running search ads through Performance Max campaigns can be a frustrating experience. Search themes are a new feature that allows advertisers to provide some additional context and signals to Google to help target their Performance Max campaigns. Advertisers can provide search themes to Google to share how they expect their customers to search for their products or services. With this additional context.

Google can consider these search themes as new signals to target audiences based on their search behavior.  Max campaign targets, or to reach new relevant placements on the SERP and beyond. google ads search themes in performance Iceland Phone Number max campaigns Search themes is an optional feature in Performance Max campaigns. However, we’ve seen time and time again that Performance Max campaigns perform the best when they’re given better signals, so I’d encourage you to provide Google with at least a few search themes to give Google enough signals to optimize your campaigns with. Advertisers can provide up to search themes per asset group.



Worried you’re wasting spend in Google Ads? Find out with a free, instant audit >> Google Ads Performance Grader Search themes are set to replace custom segments based on search intent Within Google’s most recent announcement introducing Search themes, Google also shares that they’ll be ending support for custom segments based on past search activity within Performance Max campaigns in early These audience segments will automatically be upgraded to Search Themes. Previously known as “Custom Intent” audiences, these audiences used very similar signals to the new Search themes, effectively targeting people based on their past searches on Google. Since this audience signal