Conversely the problem can be the opposite

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So what are the mistakes to avoid at all costs? Vlad Cerisier , SEO consultant, tells you more. Let's go. 1. Indexing problems Let's start with the basics. For your pages to be visible on Google and others, they must be able to access them. Without going into technical details, search engines use “robots” which explore the pages of your site by going from link to link.

Once crawled, your page is integrated into an Email Data index (this is the indexing process), a sort of giant database. The problem is that in some cases, these robots cannot access your pages and therefore neither can the user. Certain technical issues can prevent search engines from properly crawling and indexing your content. Here are some common problems you should avoid: Misused “noindex” tags Misconfigured robots.





Txt file Redirect errors , that is to say that too many (useless) pages are indexed. For example, a common error is the indexing of filtered pages on an e-commerce site. When a visitor uses search filters (choice of colors, sizes, etc.), we can end up with these thousands of pages present in Google results… To check and correct this type of problem, go to Google Search Console, a free tool provided by Google that allows you to identify all technical problems with your site.