The most popular social media platforms and their dynamic development The most important trends and changes in social media What is the typical social media user like Basic qualitative differences between social media available in Poland Selected digital platforms List of the most important functionalities of digital platforms possible activities dedicated content useful case studies Facebook Instagram YouTube Twitter TikTok Overview of the others Snapchat Pinterest Spotify Brainly WhatsApp
Twitch Creating online campaign ecosystems Basic principles of designing online campaign ecosystems How to choose appropriate tools and channels for your goals How to evaluate a campaign and check the effectiveness of the most important Cell Phone Number List touchpoints Analysis of the obtained data So many indicators which are the most important That is how to understand data from individual platforms Which should you pay special attention to How to draw conclusions for subsequent online campaigns
WORKSHOPS Planning Media for an Online Campaign Selecting Channels Results Analysis Media planning for an online campaign determining key touchpoints in the context of intended goals and target groups selecting appropriate communication channels and appropriate formats Following the trainers instructions each participant will independently design a sample campaign ecosystem and its implementation.