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Sales Cover Letter Writing Templates and Tips to Help You Stand Out from the Crowd Essential Recruiting Training Topics Why Sales Cover Letters Are Important What Sales Managers Look for in Ideal Sales Candidates Sales Cover Letter Examples How to Stand Out Final Thoughts Sales Cover Letters Are About Selling Yourself Opportunity. This is an opportunity to personalize your job application and explain why you are the best candidate for the sales job you want. It also gives you the opportunity to demonstrate that you have the sales skills necessary to be successful in a position.

Research shows that recruiters want a cover letter even if the cover letter is optional. Recruiters are more likely to prefer candidates who include a cover letter. Additionally hiring managers and HR professionals say a cover letter can increase your Email Marketing List chances of getting an interview. Additionally, 2018 Recruiter Research shows cover letters are becoming increasingly important to recruiters. Only  of recruiters believe cover letters are very important in evaluating candidates. Whether you're seeking a business development, customer success, or sales representative position, a cover letter in addition to a professional resume can help you land an interview.




In this article we'll explain why cover letters for sales positions are important, what sales managers look for in ideal candidates and some cover letter tips to make your application stand out. We'll also share some cover letter examples that sales reps can use to help you craft your own. Why Sales Cover Letters Are Important Likewise in a professional cover letter you must position yourself as the answer to their recruiting needs. Imagine your cover letter pitching a prospect. You position yourself —the salesperson who helps them achieve their goals, whether it’s closing more deals, increasing revenue, opening new markets, etc. A great cover letter does more than showcase your sales skills and track record.