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Social proof, and other content that gives a lead more confidence in your company. and recall How many times do you see an advertisement or logo before you remember it? The common answer is that you need seven touchpoints with a potential customer before they remember your brand, logo, or products it’s unoriginally called the rule of seven . A developed lead nurture strategy lets you have those meaningful interactions with someone after they’ve requested information or saved a product to their cart. When it comes time to buy, yours is the brand at the top of their mind.

Educates your best customers Buyers are taking advantage of the vast amount of information available at wedding photo editing service their fingertips. A Google study revealed that of shoppers always research before buying. At the same time, transparency is becoming as important as price and quality for many buyers. The business that offers the most information will win. And that’s exactly what happens during the lead nurturing process. You give more information about where your products are sourced or the steps you take to leave a service area spotless.



The more informed your lead feels, the more likely they’ll choose your solution. Leads to an increased conversion rate All of these benefits lead to the ultimate goal of enticing more people who’ve become leads to buy from your business. Since nurtured leads make more purchases than leads that weren’t nurtured, it has a good track record of hitting that goal. strategies for successful lead nurturing campaigns Lead nurturing isn’t one size fits all; a clothing retailer will use different tactics than an enterprise software consultant. So consider this a menu of super effective lead nurture ideas you can mix and match to build.