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On the home page, the user will see banners with the best products of this company – popups about new products from a brand that a given user is browsing or who has recently purchased its product – for lead customers . The user has viewed x subpages, but has not signed up for the training webinar has not sent an inquiry the system sends testimonials to him. Marketing Automation
Activecampaign GIF by Slick Business Find Share on GIPHY Abandoned carts Japan Phone Numbers 75 Million List and customer retention – marketing automation the answer? Many ecommerce marketers wonder how to reduce the number of abandoned carts in some stores it is as much as of all carts. Marketing automation in this context is a great solution. We can set an automation rule thanks to which our customers who do not decide to purchase after adding products to the cart will receive an email encouraging them to complete the transaction.

It may be a dynamic email with a list of products added to the cart, or it may be a message emphasizing the advantages of our store e.g. extended returns period, safety and speed of shipping, etc. To save abandoned carts, some marketers also offer discounts in my opinion, this is not the best solution, because customers quickly learn that when they abandon their cart, they will get a discount. A better solution would be, for example, a discount on future purchases it will encourage you to complete the current transaction and at the same time it is a tool for building customer loyalty.
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