Study social media usage, virtual influencers, credibility

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Dear readers, Have you used a social network in the last 12 months? Of course you have. Like you, 89 percent of all Germans over 16 answer this question with a resounding “yes”. For the young target group under 29, it's even 100 percent - the graphic from the industry association Bitkom shows it. Those: bitkom.org More than half of these users also become active themselves; comments or posts on social media. The following still applies: There is no better place than social networks to get your brand talked about. How can this be achieved in detail? What role will virtual influencers and chat bots like Chat GPT play in the future? And what’s the best way to deal with the “deinfluencing” TikTok trend? You can find out more about this in this newsletter. We hope you enjoy reading! 1.

Influencer marketing for tour operators In order to become more independent of comparison portals and travel agents, tour operators are placing much greater emphasis Colombia Phone Number List  on marketing direct bookings to customers. An increasingly popular and used medium for this is influencer marketing. Influencers reach potential customers on an emotional level with live impressions and thus manage to direct customers directly to the event organizer's website. This also makes it possible to redirect booking abandoners back to the booking page using retargeting through influencer messages.



Especially on Instagram, where 27.45 million Germans are present as of 2023, influencer marketing offers an effective way to increase reach and thus direct bookings. Those: datareportal.com 2. Virtual influencers: Many opportunities, some risks An influencer who never sleeps, doesn't afford scandals and is 100 percent controllable - sounds too good to be true? AI-based virtual influencers are exactly that. Marketers who want to work with avatars like Lu do Magalu or Lil Miquela should keep in mind: Brand fit, a consistent profile and creative content also make the difference when collaborating with an AI influencer Success or failure of a campaign.