But readers may still want to exercise caution.

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Marlboro’s Subliminal Barcode Despite attempts to curb cigarette advertising around the world, Marlboro remains one of the best-known American brands. We may not see the famous “Marlboro Man” on TV anymore – tourism to Flavor Country has declined sharply in the past 20 years – but Marlboro is still among the world’s best-known cigarette brands, a coveted position Marlboro sought to retain through the use of subliminal ads. In the late ‘90s and early 2000s, many professional sporting organizations and regulatory bodies expressed concern about the prevalence of cigarette advertising in Formula 1 racing. Until that point, virtually all of the world’s top drivers raced in cars emblazoned with cigarette brand logos, but the sudden ban on cigarette company sponsorship in Europe precipitated an exodus of cigarette brands leaving the sport.

To circumvent this inconvenient restriction, the marketing team at Marlboro came up Benin WhatsApp Number with a dastardly ingenious idea; they would use subliminal visual messaging to convey the Marlboro brand without using the typographical logo of the company itself. Marlboro accomplished this by using a barcode-style design that, at the high speeds at which F1 cars travel around the track, was almost as recognizable as the logo itself. Subliminal advertising Marlboro F1 barcode design While clever, Marlboro’s attempts to get around the advertising ban were short-lived. The European Public Health Commission applied considerable pressure to European lawmakers, who ruled that the design was indeed too close to the banned Marlboro design.







Sub Image via Campaign Hilariously, Marlboro told The Wall Street Journal in 2010 that, “The barcode was never intended to be anything other than a neutral design, one that was not linked to the sale of tobacco products. It was never intended to be a reference to the Marlboro brand in any way.” Right. 3. Seriously Suggestive Ads Warning: The three following ad examples all feature strongly suggestive content that should be considered NSFW. The worst offending ads themselves are not shown.