As we create more and more profiles

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Specifically professional profiles via LinkedIn, we’re selling ourselves on a level of personal/professional to connect with others. It also can relate to social prospecting and building brand awareness. This could be your personal brand or selling yourself as an entrepreneur. Why Should Digital Marketing Professionals Care About Social Selling? Social commerce is predicted to grow three times as fast as traditional ecommerce, more than doubling from $ billion worldwide in  to $. trillion in  according to an Accenture report. This just shows the potential of social


media to drive revenue for any business by attracting the ‘right’ prospects and using content to engage and convert. The benefits of social selling are: Collaborate & Network - Rather than relying on cold calling to establish relationships, LinkedIn enables B2B Email List you to identify and engage with leads and reach out slowly, instead of hitting them with a pitch out of the blue. Personal branding - LinkedIn professionals want to engage with credible brands and people with a strong presence such as well-respected thought leaders. So if you take the time to create and curate content that’s credible and take part in meaningful conversations, you can boost your ‘brand’. Keep an eye on competitors - Knowing what your competitors are doing can help you stay on top





of new developments and get insights into what other brands or sellers are saying or doing. IT never hurts to know what you’re up against. Boosts traffic - If you post interesting content then people will click through to read it. You can use LinkedIn to publish an article with a link at the end or host a blog on your company’s website to drive traffic. Why not try both approaches to see which works best? Generate high-quality leads - If you’ve established a presence on LinkedIn and are seen as credible the leads you and .