These extensions fall into one of these five

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Avoid general terms for keywords You really need to nail it with your keywords, which is why testing and tweaking should be part of your strategy. If your keywords are too broad, Google will put your ad in front of the wrong audience, which means fewer clicks and higher ad spend. Review what works (i.e. which keywords generate clicks) and adjust extensions for two reasons: They're free, and they give users additional information and another reason to interact with your ad.  categories: Sitelink extensions expand your ad, helping you stand out, and provide additional links to your site that give users more compelling reasons to click.


Call extensions allow you to integrate your phone number into your ad, so users have an additional (and immediate) way to contact you. If you have a customer service team ready to engage and convert phone number database your audience, include your phone number. google ad call extensions Location extensions include your location and phone number in your ad so Google can provide searchers with a map to easily find you. This option is great for businesses with a storefront, and also works well for the search query “…near me.” Google Ads Site Add-ons Offer extensions work if you're running an existing promotion. It can entice users to click your ad above others if they see that your options are discounted compared to your competitors. Google Ads offers extensions.

   

App extensions provide a link to download an app for mobile users. This reduces the friction of doing a new search to find and download the app in the App Store. Google Ads app extensions Retargeting (or remarketing) in Google Ads is a way to advertise to users who have previously interacted with you online but have not yet converted. Tracking cookies track users around the web and target thons with your target keywords, and addresses the person's pain point with a clear solution. To illustrate what we mean, let's review an example. Copy google ads and title A search for “swimming lessons for kids” yielded this result.