Offsite factors include

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However , thanks to systematic tests carried out by many  specialists , it is possible to isolate several basic criteria that certainly influence the high positions of a website in the Google search engine. Activities carried out directly on the website onsite that influence positioning include, among others: page loading speed and the presence of keywords tailored to the topic in the texts. The number and quality of links that lead to the website being positioned. It is worth emphasizing that the topic of the website on which the links are located may also be important.

It is good when it is consistent with the positioning of the website. Website position in Google – ranking factors Below we present some of the most important ranking factors that have a direct impact on a website's high positions in Google. Page loading photo retouching speed Pages that take several seconds to load are usually unattractive not only to users, but also to Google. A website that loads without delays is rewarded by the algorithm. The loading time of a given page is often influenced by, for example, unoptimized graphics, too large video files, etc.



Site architecture This is another very important ranking factor. What counts most of all is a wellplanned menu that you can easily navigate through, division into categories, internal links leading to specific subpages and buttons calling for action CTA. When it comes to the store, it is worth focusing on creating a wellthoughtout shopping path thanks to which customers will be able to make quick purchases. what determines the position of the page Content optimization For a website to rank high in Google , it must have properly optimized content.