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It is not a platform specifically dedicated to the business public. This has addressed the features of the relevant advertising platform (Google Ads, formerly AdWords), which are perfect for the marketing needs of any B2C business, but still quite immature in the B2B field . It is no coincidence that the main tool for B2B marketing is LinkedIn, a vertical platform that allows you to segment the target audience.
A precise and granular way, directing targeted communications to them also through ad hoc tools such as native forms for lead generation . In recent years, however, the number of B2B companies interested in promoting Job Function Email List their services online to relevant decision makers has increased exponentially, determining the success of marketing automation. Google could not stand by and gradually introduced new features in Google.
Ads clearly aimed atmarketing companies with a business-to-business model. Often these innovations are not sensational nor are they communicated directly, but they are able to direct the promotional strategy of the companies involved. Audience segments linked to the professional sector and the size of the company In recent weeks, Google has very clearly demonstrated its openness towards B2B by introducing some significant innovations.
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發表於 2023-12-11 12:07:50