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Map the buyer's journey The crucial element to make the lead generation strategy work is that the content produced is interesting for potential customers: it must attract them . To know which topics have more potential than others, it is essential to know in detail the buyer's journey of the ideal customer , i.e. the purchasing process. lead generation Every meeting point between the company's contents and the potential customer must be thought of strategically; the contents proposed at each stage of the purchasing process must be relevant to the needs and requirements expressed at the specific moment.
  
Once the buyer's journey has been mapped, it becomes easier to improve communication and Photo Editing Services  experience, ultimately shortening the sales process, increasing the conversion rate, decreasing the bounce rate and ultimately promoting business growth .   . Align strategies and purchasing process Once the buyer's journey has been defined, it is possible to start developing the marketing and sales strategy with the aim of transforming visitors into new customers . Use account based marketing strategies to create awareness among targeted prospects who are not yet aware of your product or service.



However, as regards people who are already in the awareness, consideration or decision phases , implementing the tactics we listed in point   , adapting them to the specific needs of each phase, should already help generate results. Even when a potential customer converts into a customer , it is important to continue to inform him and offer advice through content: only in this way will you be able to keep his attention high and build a relationship of trust with the company.. Track and optimize Everything we have analyzed so far further results in the production of data of great value for the company.