they are more likely to become customers

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Offer discounts on products or services in exchange for a potential customer's email address. *Just like countdown popups , send an email to create a sense of urgency by offering something that will expire soon (this creates FOMO) Dima Suponau, marketing consultant, Number for living person Understand your customers' needs When trying to convert leads, it's important to know exactly what they're looking for. If you can give them what they need,

Understanding your customers' needs and wants allows you to personalize the sales Country Email List process and make them feel like you're giving them exactly what they need. This is a key factor in converting leads into customers. To make sure you've hit the nail on the head, you need to do some research into what the pain points and needs of your target audience are. Try talking to them directly to find out how you can best meet their needs and wants.







For example, if your product is a performance management tool for corporate companies, talk to business owners to learn about the difficulties they face throughout the year when managing their employees. Once you better understand your customers' pain points, you can create content that directly addresses their needs. Christian Belmont, marketing consultant, Plixpay Keep them interested with drip campaigns Drip marketing involves sending multiple emails or other messages over time rather than one message at a time.