Since many influencers have business accounts already

mdshantoh297@gm

acebook has plummeted in recent years forcing marketers to increase paid Facebook posts and move organic-only content to Instagram If IG Shopping does make it to our phones it seems likely that Instagram could take a similar approach by throttling business reach on the feed to encourage brands to move to IG Shopping The only clear reason a brand would opt to use IG

Shopping over Instagram’s feed paired with shoppable posts would be to grab eyes from shoppers who have a true intent to purchase rather than intercepting them in their usual feed On a platform where your brand Mexico Phone Number Data isn’t competing with baby and dog photos content could drive more conversions on IG Shopping But could IG Shopping reveal itself as a branded echo chamber?




And how would paid ads work on a platform that exists for brands only? Increased sales opportunities for influencers and DIYers It’s our assumption that IG Shopping will require a business account to post on the platform ecommerce platform Shopify should be nervous about how this will make things much easier for influencers and small-scale