Some digital marketing suites proudly claim
Italian Portuguese - Brazil) Japanese © 2008–2024 Semrush. All rights reserved. Features Prices ResourcesBusiness App Center Extra tools FR Semrush Blog SEO SEO I advanced Canals The contents Marketing News and research Semrush Create a free account Try over 55 products for free. Don't miss the opportunity! Theme switcher Marketing / Marketing Basics What is clickstream data and how do we use it in Semrush .Trends? Olivier Friends mars 14, 2022 9 min read clickstream data CONTENTS What is clickstream data? Why is clickstream data great?How does Semrush .Trends use Cambodia WhatsApp Number Data clickstream data? Final Thoughts The craze for Big Data is nothing new. Most marketers and business owners know how to collect, process and use internal company data to improve their business results. But when it comes to competition, data sources can be harder to find. Competitive research and analysis is at the heart of any successful business strategy, and external competitor data is an invaluable resource when seeking to gain a competitive advantage. In the online world, where tracking the competition is pretty much the only way to stand out, clickstream data is key. You may have heard the term “clickstream data” before.
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We want to emphasize the word “some” because clickstream data is expensive and needs to be processed properly to provide actionable insights. This is why few platforms offer this type of data. In this brief article, we'll define clickstream data, show how brands with a digital presence benefit from it, and reveal how Semrush .Trends integrates clickstream data into its toolkit to provide powerful competitive insights. What is clickstream data? If a digital marketer had the chance to choose a superpower, there's a good chance they'd opt for the X-ray vision of analysts. Imagine the insights you could gain by having access to data from your competitors' websites. With data on your competitors' user behavior, interests.
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