Yet access to information about
You own the data The data collected by Piksel goes directly from the Internet user's browser to the Facebook server you do not have access to it. By using the conversion API you become the owner of the data you have full access to it and you can decide how it is used. Better marketing and sales This is not art for art's sake. Everything I have mentioned so far will translate into the results of your campaigns. If you measure conversions better and make attribution more effectively you can count on better targeting lower costs per click and overall greater effectiveness ofmarketing activities. Disadvantages of Facebook Conversion Asia Mobile Number List API Of course the conversion API is not perfect and has its drawbacks. Lack of complete information about users The pixel automatically connects the user ID with the Facebook account enriching the cookie data with information available on the website but also with information collected in the browser by third-party cookies. the interests preferences and shopping habits of Facebook users is one of the greatest advantages of advertising on this website.
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have to rely on their own resources. Limitations on user identification The conversion API uses various information to identify users. It is best if these are your name and surname e-mail address or telephone number (they can be obtained for example via the form). However when this data is not available the API must rely on less reliable identifiers such as the IP address. This creates the risk of incorrectly assigning events to users i.e. incorrect reporting. Will the conversion API replace Facebook's Pixel? Despite the above disadvantages there are many indications that conversion API is the future of the industry .
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